NORTHEAST ORIGINALS
Explore all handwoven tribal artisanal products
Take me there
MADE IN NORTHEAST INDIA
We work alongside tribal artisans from the hills of the Northeast,
bringing culture & heritage to life as modern, everyday premium wear.
Most Loved Items
Hornbill - Spirit Bird of Northeast
Rs.1,500
"Land of the Blue Mountains" Mizoram
Rs.2,200
Missing & Karbi Motif
Rs.1,499
"Old Money" Bamboo Polo #03
Rs.1,900
Dzüko Valley
Rs.2,200
Original Bamboo Tee #01
Rs.1,500
Original Bamboo Tee #02 Female
Rs.1,000
Xorai & Rhino Motif
Rs.1,600
Xorai & Rhino Motif Female
Rs.1,600
Boro Motif Female
Rs.1,600
Fashion inspired by where we're from — the hillside of Northeast India.
Our Story
Hi, I’m Mati 👋
I grew up in the hills of the Northeast, around looms, motifs and the women who wove them — and I never quite got over any of it. Mad Genius is my way of never leaving that world behind.
I work directly with our tribal weavers and artisans, and everything in this store is something I loved first — a bird, a bridge, a pattern from home. I hope it comes to mean as much to you.
— Mati
BAMBOO FABRIC COMFORT ++
Bamboo Fabric
Ultra Soft Comfort
Highly Breathable
Hypoallergenic & Skin-Friendly
Market Cotton
Slightly coarse
High water usage
Less airflow
the future of conscious luxury
Bamboo Fabric cOMFORT++
Discover our curated collection of premium bamboo products
Bamboo Fabric cOMFORT++
Discover our curated collection of premium bamboo products
Featured videos
Muga Golden Thread Embroidery
Limited Stock - HURRY - Rare Muga Golden Thread
NE Originals
Handwoven Fabric - Premium cotton - Heritage Northeast - Limited drop
Cherry blossom '25
Mad Genius @ Cherry Blossom Festival Shillong & Comic Con Guwahati 2025
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