About Us

        From the Hills to Your Wardrobe

MAD Genius is a contemporary design house rooted in the cultural richness of Northeast India. Our work reimagines traditional motifs, tribal weaves, and timeless symbols from the eight states, translating them into modern, wearable forms of art. Every piece is crafted in small batches using responsibly sourced, premium fabrics—reflecting our commitment to quality, sustainability, and intentional creation. 

Founded by a husband–wife duo from Assam and Mizoram, MAD Genius is built on the belief that heritage deserves a global stage. Each garment carries a story, an identity, and a piece of home. This is more than clothing—it's a curated expression of the Northeast, thoughtfully made for those who value depth, design, and authenticity.