From the Hills to Your Wardrobe

We’re MAD Genius, a custom T-shirt brand born in the heart of Northeast India. What started as two college friends and now a couple chasing a crazy dream has now become a movement to put sustainable fashion + local art on the map.

Our mission is simple: make clothes that feel good, look bold, and do right by the planet. Every tee you wear from us carries a piece of Northeast creativity, crafted on 100% bamboo & cotton fabric and printed with state-of-the-art tech that keeps the details sharp and the vibe premium.

We’re here to prove that fashion can be fun, eco-friendly, and unapologetically original.